COMPANY NAME

Steep Street

COMPANY DESCRIPTION

We are a company that makes small loose leaf tea samplers. Each sampler focuses on a theme and includes a few single serve tins inside. We want our brand to feel cozy, contemporary, and giftable, like something you might pick up for a friend or keep on your own kitchen shelf.

TARGET AUDIENCE

Tea drinkers and gift shoppers, ages 35–50

JOB DETAILS

You must create a brand logo and packaging for the “Evening Routine” sampler, which includes three mini tins: Chamomile Citrus, Mint Cocoa, and Rooibos Vanilla. All three are arranged together inside one compact retail package. Your packaging system must show the sampler name, list the three blends, note whether each is caffeine free, and leave space for basic steeping instructions. The client wants the design to feel calm and inviting, with clear type hierarchy between the brand, sampler name, and flavors.

TIMELINE

3 weeks